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Why Good Taste Is Not Enough
Good taste is one of the most valuable things a person can bring to an interior design project. The ability to recognize quality, discern proportion, and know instinctively when something is right — these are not small gifts. But they are not enough on their own. And understanding why is one of the most useful things a homeowner can do before beginning any significant design project.
“The Double Take” — Ai Weiwei, Rubelli, and What Silk Can Carry
Rubelli has been weaving silk in Venice since the mid-1800s. They have dressed royalty, clothed La Scala, and restored the textiles of one of Milan’s greatest private homes. They are not a house that makes provocations. Which is exactly what makes this one so extraordinary.
The House that Never Let Go of a Detail
The Necchi Campiglio family built their fortune on enamel, cast iron, and precision. When it came time to build their home, they chose an architect whose philosophy matched exactly what they already believed — that nothing should exist without a reason for existing.
What Travel Teaches Us About Home
Good taste is one of the most valuable things a person can bring to an interior design project. The ability to recognize quality, discern proportion, and know instinctively when something is right — these are not small gifts. But they are not enough on their own. And understanding why is one of the most useful things a homeowner can do before beginning any significant design project.
Not a Tourist. Mostly. — Marqués de Riscal
The first photo is the iconic one — Frank Gehry’s Marqués de Riscal Hotel in Rioja, Spain. And yes, it is stunning. Fascinating to explore in relation to its site, the titanium ribbons shifting from pink to red to copper depending on the light and the hour.
But as I wandered the property — which includes not only the hotel but the winery — I kept coming back to a wall.
Why Some Beautiful Homes Still Feel Flat
A home can be beautifully decorated, expertly sourced, and professionally designed — and still feel wrong to the person living in it. This is one of the most common and least discussed problems in interior design. It doesn't happen because of bad taste or insufficient budget. It happens because of how the process started.
What Gets Lost When Design Becomes Content
Most design advice is built for a screen. It has to catch your eye quickly, communicate simply, and travel well on social media. Those are reasonable goals for content — but they are not the goals of good design. And somewhere in that gap, something important gets lost.
The 3 Biggest Mistakes Homeowners Make in Home Design—That Decorating Can’t Always Fix
There’s a difference between decorating a space and designing one. Here are the 3 most common design mistakes I see—and how to avoid them with expert support.
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Five Reasons the Room Still Feels Wrong — And Why the Next Purchase Won't Fix It
You've done the inventory. The sofa wasn't inexpensive. The rug is the right one, you looked for months. Everything in the room can be defended piece by piece. And still, something.
This isn't a list of decorating mistakes. It's a short diagnostic. Five relationships a room can get wrong, quietly, that no individual purchase can fix, because the problem was never in the things. It's in the space between them: scale, light, flow, the way one room hands you to the next.
Written from thirty years of walking into other people's almost-right rooms. Five reasons, in plain language, so you know what you're actually solving before you buy anything else
Principal-led design
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Interior architecture expertise
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Thoughtful planning
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Timeless interiors
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Principal-led design ⏾ Interior architecture expertise ⏾ Thoughtful planning ⏾ Timeless interiors ⏾
Thoughtful Design Begins with Understanding How You Live
I’m Dawn P. Gepfert, an interior architectural designer with over 30 years of experience helping homeowners and professionals navigate complex design decisions with confidence.
My work sits at the intersection of interior architecture, construction knowledge, and refined design. I don’t just focus on how spaces look — I focus on how they function, how they feel over time, and how every decision connects to the larger picture.
Clients come to me when they want more than surface-level answers. They value thoughtful planning, clear direction, and a principal-led approach that brings calm and clarity to the design process — whether through consultations, concept plans, or full-service interior design.